Certifications:
- Market Research Foundation Certificate
- Google Analytics Individual Qualification (GAIQ)
- SurveyMonkey Certified Analyst
- NielsenIQ Data Certification
Course Overview:
Here’s your full breakdown of the Market Research Analyst Career Accelerator—designed to guide you from research fundamentals to advanced analysis, using real-world projects and industry tools.
🎯 Stage-by-Stage Curriculum
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🎯 Stage 1 – Research Foundations & Strategy
Chapter 1.1 – Introduction to Market Research
1.1.1 – Role of a Market Research Analyst
1.1.2 – Qualitative vs. Quantitative Research
1.1.3 – Research Ethics & Best Practices
1.1.4 – Defining Objectives & Research Questions
Chapter 1.2 – Research Design & Planning
1.2.1 – Sampling Methods & Sample Size Calculations
1.2.2 – Research Methodologies Overview
1.2.3 – Writing a Research Brief
1.2.4 – Budgeting & Timeline Development
🔍 Stage 2 – Secondary Research & Data Sourcing
Chapter 2.1 – Desk Research Techniques
2.1.1 – Industry Reports & Public Data Repositories
2.1.2 – Competitor & Market Landscape Analysis
2.1.3 – Online Tools: Euromonitor, Statista, IBISWorld
2.1.4 – Synthesizing Secondary Insights
Chapter 2.2 – Data Quality & Validation
2.2.1 – Assessing Source Credibility
2.2.2 – Data Cleaning Fundamentals
2.2.3 – Dealing with Data Gaps & Bias
2.2.4 – Secondary Research Project: Landscape Report
🎤 Stage 3 – Qualitative Research Methods
Chapter 3.1 – Survey Design & Implementation
3.1.1 – Questionnaire Structure & Question Types
3.1.2 – Online Survey Platforms (SurveyMonkey, Qualtrics)
3.1.3 – Pilot Testing & Revision
3.1.4 – Fielding Your First Survey
Chapter 3.2 – Interviews & Focus Groups
3.2.1 – Interview Guide Creation
3.2.2 – Moderation Skills & Ethical Considerations
3.2.3 – Transcription & Thematic Analysis
3.2.4 – Focus Group Simulation Project
📊 Stage 4 – Quantitative Analysis & Statistics
Chapter 4.1 – Statistical Foundations
4.1.1 – Descriptive Statistics (Mean, Median, Mode)
4.1.2 – Inferential Statistics (T-Tests, ANOVA)
4.1.3 – Correlation & Regression Basics
4.1.4 – Statistical Significance & Confidence Intervals
Chapter 4.2 – Tools & Techniques
4.2.1 – Excel for Data Analysis & Pivot Tables
4.2.2 – Introduction to R & Python for Analysts
4.2.3 – SPSS & Advanced Statistical Software
4.2.4 – Quantitative Analysis Challenge
📈 Stage 5 – Data Visualization & Reporting
Make data-driven decisions to refine and scale marketing performance.
Chapter 5.1 – Visualization Principles
5.1.1 – Best Practices for Charts & Graphs
5.1.2 – Storytelling with Data
5.1.3 – Dashboard Design Fundamentals
5.1.4 – Accessibility & Clarity in Reports
Chapter 5.2 – Tools & Dashboards
5.2.1 – Tableau Essentials
5.2.2 – Power BI Workshop
5.2.3 – Looker Studio Dashboards
5.2.4 – Client-Ready Report Project
🎓 Stage 6 – Capstone & Career Launch
Chapter 6.1 – Capstone Research Project
6.1.1 – Define a Research Brief (Product, Service, Market)
6.1.2 – Plan & Execute Mixed-Method Research
6.1.3 – Analyze Data & Extract Insights
6.1.4 – Present Findings to Stakeholders
Chapter 6.2 – Portfolio & Job Preparation
6.2.1 – Crafting Case Studies & Insight Reports
6.2.2 – Resume & LinkedIn Optimization for Analysts
6.2.3 – Market Research Interview Prep & Tasks
6.2.4 – Final Career Action Plan & Certification Applications
Free Membership:
| Plan | Access Duration | Price |
|---|---|---|
| Lifetime | Unlimited | Free |
What’s Next?
- Join our Slack community for live Q&A and peer reviews
- Apply for internships with partner market research firms
- Access monthly webinars with industry experts
Ready to transform data into actionable insights? Enroll now and launch your Market Research Analyst career with confidence!