Beginner – CareerDispatch.com

Content Marketing Career Accelerator

CDsuper

Number of lessons: 55

Chapter 1.1 – Content Strategy & Audience Personas
- Lesson1.1 – Content Marketing Frameworks (PESO, Hero-Hub-Help)
- Lesson 1.1.2 – Audience Research & Persona Development
- Lesson 1.1.3 – Customer Journey Mapping for Content Touchpoints
- Lesson 1.1.4 – Crafting Your Brand Story and Voice
Chapter 1.2 – Content Planning & Ideation
- Lesson 1.2.1 – Conducting a Content Audit
- Lesson 1.2.2 – Building an Editorial Calendar
- Lesson 1.2.3 – Writing Effective Content Briefs
- Lesson 1.2.4 – Establishing a Style Guide & Brand Guidelines
Chapter 2.1 – SEO-Driven Copywriting
- Lesson 2.1.1 – Keyword Research & Topic Clustering
- Lesson 2.1.2 – On-Page SEO Best Practices for Blogs
- Lesson 2.1.3 – Pillar Pages & Content Silos
- Lesson 2.1.4 – Writing SEO-Friendly Headlines & Meta Descriptions
- Lesson 2.1.5 – CTA Crafting That Converts
Chapter 2.2 – Persuasive Storytelling & Editing
- Lesson 2.2.1 – Introduction to Link-Building Strategies
- Lesson 2.2.2 – Guest Posting & Outreach Campaigns
- Lesson 2.2.3 – Headline Formulas & Value-Driven Intros
- Lesson 2.2.4 – AI Tools for Ideation & Repurposing
Chapter 3.1 – Visual Storytelling Essentials
- Lesson 3.1.1 – Design Basics in Canva & Figma
- Lesson 3.1.2 – Infographic Creation & Data Visualization
- Lesson 3.1.3 – Video Storyboarding & Scriptwriting
- Lesson 3.1.4 – Basic Video Editing & Publishing
Chapter 3.2 – Short-Form & Audio Content
- Lesson 3.2.1 – Instagram Reels & TikTok Strategy
- Lesson 3.2.2 – YouTube Shorts & Animation Basics
- Lesson 3.2.3 – Social Media Scheduling & Automation
- Lesson 3.2.4 – Podcast Format, Recording & Editing
Chapter 3.3 – Email Marketing Basics
- Lesson 3.3.1 – Building a Newsletter & Email Marketing Basics
- Lesson 3.3.2 – Advanced Email Automation & Segmentation
- Lesson 3.3.3 – Analytics & A/B Testing for Email Campaigns
- Lesson 3.3.4 – Deliverability & Compliance Essentials
Chapter 4.1 – Organic Channels
- Lesson 4.1.1 – Social Media Community Building
- Lesson 4.1.2 – Moderation, Guidelines & Conflict Resolution
- Lesson 4.1.3 – Peer Support & Engagement Loops
- Lesson 4.1.4 – Measuring Community Health & Growth
Chapter 4.2 – Paid Amplification
- Lesson 4.2.1 – Native Content Ads & Sponsorships
- Lesson 4.2.2 – Influencer Partnerships & Co-Creation
- Lesson 4.2.3 – Influencer Collaborations & UGC Campaigns
- Lesson 4.2.4 – Simulated Campaign Launch Lab
Chapter 5.1 – Content Performance Metrics
- Lesson 5.1.1 – Analytics Foundations for Digital Campaigns
- Lesson 5.1.2 – Conversion Tracking & Attribution Models
- Lesson 5.1.3 – Engagement vs. Conversion Metrics
- Lesson 5.1.4 – Measurement Plan Blueprint
Chapter 5.2 – Dashbaoards & Reporting
- Lesson 5.2.1 – GA4 Setup & Content Event Tracking
- Lesson 5.2.2 – Building Live Dashboards in Looker Studio
- Lesson 5.2.3 – UTM Tracking & Campaign Tagging
- Lesson 5.2.4 – Content Audit & Optimization Challenge
Chapter 6.1 – Capstone Campaign Execution
- Lesson 6.1.1 – Select a Real-World Brief (Capstone Campaign)
- Lesson 6.1.2 – Campaign Planning Framework
- Lesson 6.1.3 – Execution Timeline, Budget & Metrics Plan
- Lesson 6.1.4 – Final Campaign Presentation
Chapter 6.2 – Portfolio & Job-Readiness
- Lesson 6.2.1 – Writing Case Studies & Crafting Your Story
- Lesson 6.2.2 – LinkedIn Profile & Resume Optimization
- Lesson 6.2.3 – Content Marketing Interview Prep & Mock Tasks
- Lesson 6.2.4 – Building Your Professional Portfolio
- Lesson 6.2.5 – Freelance Career & Certification Roadmap
- Lesson 6.2.6 – Freelance Career & Certification Roadmap

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