🎯 Stage-by-Stage Curriculum
Each stage closes with a portfolio artifact—content strategy decks, blog series, multimedia assets, distribution plans, analytics dashboards, and your final capstone campaign.
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Stage 1 – Content Foundations & Strategy
Chapter 1.1 – Content Strategy & Audience Personas
- 1.1.1 – Content Marketing Frameworks (PESO, Hero-Hub-Help)
- 1.1.2 – Audience Research & Persona Development
- 1.1.3 – Customer Journey Mapping for Content Touchpoints
- 1.1.4 – Crafting Your Brand Story and Voice
Chapter 1.2 – Content Planning & Ideation
- 1.2.1 – Conducting a Content Audit
- 1.2.2 – Building an Editorial Calendar
- 1.2.3 – Writing Effective Content Briefs
- 1.2.4 – Establishing a Style Guide & Brand Guidelines
Stage 2 – Content & SEO Copywriting
Chapter 2.1 – SEO-Driven Copywriting
- 2.1.1 – Keyword Research & Topic Clustering
- 2.1.2 – On-Page SEO Best Practices for Blogs
- 2.1.3 – Pillar Pages & Content Silos
- 2.1.4 – CTA Crafting That Converts
Chapter 2.2 – Persuasive Storytelling & Editing
- 2.2.1 – Story Arc Techniques for Brand Narratives
- 2.2.2 – Copy Editing, Proofreading & Readability
- 2.2.3 – Headline Formulas & Value-Driven Intros
- 2.2.4 – AI Tools for Ideation & Repurposing
Portfolio Artifact: Publish a 1,500-word SEO-optimized blog post series with embedded CTAs.
Stage 3 – Visual & Multimedia Content
Chapter 3.1 – Visual Storytelling Essentials
- 3.1.1 – Design Basics in Canva & Figma
- 3.1.2 – Infographic Creation & Data Visualization
- 3.1.3 – Video Storyboarding & Scriptwriting
- 3.1.4 – Basic Video Editing & Publishing
Chapter 3.2 – Short-Form & Audio Content
- 3.2.1 – Instagram Reels & TikTok Strategy
- 3.2.2 – YouTube Shorts & Animation Basics
- 3.2.3 – Podcast Format, Recording & Editing
- 3.2.4 – Building a Modular Content Asset Library
Portfolio Artifact: Produce a branded infographic, a 60-second video, and a 3-minute podcast episode.
Stage 4 – Distribution & Promotion
Chapter 4.1 – Organic Channels
- 4.1.1 – Social Media Community Building
- 4.1.2 – Email Newsletters & Automation Flows
- 4.1.3 – Content Personalization Techniques
- 4.1.4 – Social Listening & Engagement Metrics
Chapter 4.2 – Paid Amplification
- 4.2.1 – Native Content Ads & Sponsorships
- 4.2.2 – Meta & LinkedIn Ads for Content Promotion
- 4.2.3 – Influencer Collaborations & UGC Campaigns
- 4.2.4 – Simulated Campaign Launch Lab
Portfolio Artifact: Launch an organic email series plus a small-budget paid content campaign.
📈 Stage 5 – Data Visualization & Reporting
Chapter 5.1 – Content Performance Metrics
Chapter 5.1 – Content Performance Metrics
- 5.1.1 – Setting OKRs & KPIs for Content Programs
- 5.1.2 – Attribution Models & A/B Testing
- 5.1.3 – Engagement vs. Conversion Metrics
- 5.1.4 – Measurement Plan Blueprint
Chapter 5.2 – Dashbaoards & Reporting
- 5.2.1 – GA4 Setup & Content Event Tracking
- 5.2.2 – Building Live Dashboards in Looker Studio
- 5.2.3 – UTM Tracking & Campaign Tagging
- 5.2.4 – Content Audit & Optimization Challenge
Portfolio Artifact: Present a live dashboard and a monthly performance report with actionable insights.
Stage 6 – Capstone & Career Launch
Chapter 6.1 – Capstone Campaign Execution
- 6.1.1 – Select a Real-World Brief (B2B, B2C or Nonprofit)
- 6.1.2 – Full Content Strategy & Channel Plan
- 6.1.3 – Execution Timeline, Budget & Metrics Plan
- 6.1.4 – Final Campaign Presentation
Chapter 6.2 – Portfolio & Job-Readiness
- 6.2.1 – Writing Case Studies & Crafting Your Story
- 6.2.2 – LinkedIn Profile & Resume Optimization
- 6.2.3 – Content Marketing Interview Prep & Mock Tasks
- 6.2.4 – Freelance Career & Certification Roadmap
Portfolio Artifact: Deliver a comprehensive content marketing campaign package and a polished career launch kit.
Content Marketing Career Accelerator
Embark on an immersive 8-week journey to master content marketing end-to-end—strategy, creation, distribution, and optimization—culminating in a portfolio-ready capstone campaign.
| Duration | Lessons | Quizzes | Hands-On Projects | Free Certifications |
|---|---|---|---|---|
| 8 Weeks | 48 | 48 | 6 | HubSpot Content Marketing; Google Analytics IQ; Copyblogger; Hootsuite Social Media Marketing |
Next Steps
- Join our weekly peer-review circles to refine your work in progress.
- Contribute to our open-source content community forum for feedback and collaboration.
- Explore advanced micro-certifications in UX Writing, Growth Hacking, and Marketing Automation.
Ready to capture attention, convert with storytelling, and optimize with data? Let’s bring your first deliverable to life!