Welcome To
Our FREE Digital Marketing & Analytics Career Accelerator
“Capture attention. Convert with strategy. Optimize with insight.” Learners will master the marketing process from end to end—strategy to execution to analysis. They’ll explore:
- Brand positioning and campaign planning
- Content creation across formats and platforms
- Search, social, email, and paid media strategies
- Funnel building and lead nurturing
- Marketing analytics, testing, and optimization
- Portfolio and career prep for job-ready marketers
📘 Course Syllabus
Here’s your full breakdown of the Digital Marketing & Analytics Career Accelerator—structured with precision, creativity, and progression through real-world marketing strategy and data fluency. This version mirrors the clarity of your UX/UI and Game Design tracks, complete with chapters, lessons, and what learners can expect to master at each step.
🎯 Stage-by-Stage Curriculum
Learners will master the marketing process from end to end—strategy to execution to analysis. They’ll explore: Each stage closes with a portfolio-ready artifact: a campaign deck, SEO audit, email flow, analytics dashboard, or career presentation.
🧠 Stage 1 – Marketing Foundations & Brand Strategy
Chapter 1.1 – Marketing Strategy & Buyer Personas
- 1.1.1 – The 4 Ps, 5 Cs & STP Frameworks
- 1.1.2 – Researching & Creating Personas
- 1.1.3 – Customer Journey Mapping
- 1.1.4 – Crafting Your Value Proposition
Chapter 1.2 – Brand Identity & Campaign Planning
- 1.2.1 – Visual Brand Elements & Tone of Voice
- 1.2.2 – The Campaign Brief & Content Calendar
- 1.2.3 – Competitor Benchmarking
- 1.2.4 – Building a Brand Kit & Campaign Deck
📝 Stage 2 – Content Marketing & Storytelling
📝 Stage 2 – Content Marketing & Storytelling
📝 Stage 2 – Content Marketing & Storytelling
- 2.1.1 – TOFU, MOFU, BOFU Content Explained
- 2.1.2 – Blog Posts, Newsletters & Landing Pages
- 2.1.3 – Calls to Action (CTAs) That Convert
- 2.1.4 – AI & Content Repurposing
Chapter 2.2 – Visual Content & Storytelling
- 2.2.1 – Canva, FigJam & Design Tools for Marketers
- 2.2.2 – Storyboarding & Video Scripts
- 2.2.3 – Instagram, Reels, & YouTube Shorts Strategy
- 2.2.4 – Content Asset Library Project
🔍 Stage 3 – Search, Social & Paid Media
Discover how to build audiences and drive traffic through organic and paid channels.
Chapter 3.1 – SEO Foundations & Content Optimization
- 3.1.1 – Keyword Research with SEMrush & Google
- 3.1.2 – On-Page SEO & Technical Checks
- 3.1.3 – Backlinks & Domain Authority
- 3.1.4 – SEO Audit Challenge
Chapter 3.2 – Paid Social & Advertising Funnels
- 3.2.1 – Meta Ads Setup & Targeting
- 3.2.2 – A/B Testing for Creatives & Offers
- 3.2.3 – LinkedIn, YouTube & Google Display Basics
- 3.2.4 – Campaign Launch Simulation
📬 Stage 4 – Email Marketing & Funnel Building
Use lifecycle marketing and automation to nurture leads and drive retention.
Chapter 4.1 – Email Strategy & Copywriting
- 4.1.1 – Welcome Series, Nurture Flows & Re-engagement
- 4.1.2 – Email Design & CTAs
- 4.1.3 – Deliverability & Spam Triggers
- 4.1.4 – Newsletter Critique & Rewrite
Chapter 4.2 – Funnels, Landing Pages & Automation
- 4.2.1 – Building Forms & Lead Magnets
- 4.2.2 – HubSpot, Mailchimp & Zapier Workflows
- 4.2.3 – Campaign Triggers & Timing Logic
- 4.2.4 – Full Funnel Design Lab
📊 Stage 5 – Analytics, Optimization & Reporting
Make data-driven decisions to refine and scale marketing performance.
Chapter 5.1 – Metrics & KPIs That Matter
- 5.1.1 – Vanity vs. Performance Metrics
- 5.1.2 – Marketing Goals & OKRs
- 5.1.3 – Attribution Models (First/Last Click, Linear)
- 5.1.4 – Measurement Plan Build
Chapter 5.2 – Google Analytics & Dashboards
- 5.2.1 – GA4 Setup + Event Tracking
- 5.2.2 – Campaign Tagging with UTM Links
- 5.2.3 – Building Live Dashboards with Looker Studio
- 5.2.4 – Marketing Report Challenge
🎓 Stage 6 – Capstone, Portfolio & Career Launch
Step into the market with confidence, clarity, and a well-branded portfolio.
Chapter 6.1 – Capstone Campaign Execution
- 6.1.1 – Choose Project Brief (Product, Event, Personal Brand)
- 6.1.2 – Campaign Strategy, Channels & Timing
- 6.1.3 – Metrics, Dashboards & Optimization Plan
- 6.1.4 – Present Your Campaign
Chapter 6.2 – Portfolio & Industry Simulation
- 6.2.1 – Writing Case Studies for Growth Roles
- 6.2.2 – LinkedIn & Resume Optimization
- 6.2.3 – Marketing Interview Prep & Case Tasks
- 6.2.4 – Final Career Launch Plan
- Lesson 6.2.5 – Free Certification Applications
Let’s build your next strategy move.
Which deliverable shall we bring to life first?